passion
It comes from the heart
brainstorming
Gather ideas in your brain
creativity
Unique imagination
vision
Future. Trust your instincts
Is not what you do. Is who you are
leadership
personal brand statement
Photography is my greatest passion, and it is inspired by my fascination for fashion and creating art. What makes me different from other artists is this unique ability of combining the “ugly” and the “pretty” or the “edgy” and “colorful”. I went to college for a major in photography and during my first years in college, I spent my savings buying materials for my productions. Money was never a motivation, passion was. In that moment I realized that my purpose in life was to create art.
I learned how to become a creative director and a producer, how to coordinate and manage budget and production sets, using organizational skills and the ability to meet deadlines and objectives. I also learned how to use my leadership skills to create outstanding empowerment on the people around me. I pushed my art to the side for years and worked in other industries and focused on other things but my passion for art made me come back and pursue a higher education.
Identifying my differentiator allowed me to translate that into a business model. Understanding that art and creativity is non-linear and unorganized and design and businesses are structured and organized allowed me to embrace my uniqueness to become a visual designer to solve problems with a creative approach. Combining my experience, education, creativity, and business knowledge makes me powerful and a very well-rounded artist.

the house

As a teenager I used to go up on the roof and dream of a career as a photographer. I started producing independent projects at my mom’s house. Thanks to them for encouraging me to dream big, work hard and allowing me to be my most authentic and creative self.

Professional with more than 10 years of experience in visual communication, leadership, and management. In my career I have used my education and creativity to create outstanding empowerment in the people around me. My multi-disciplinary knowledge helps me to pay attention to detail, meet business goals and deadlines at a graduate level while maintaining work ethic and integrity. Career is supported by a Bachelor of Arts in Communications with a major in Photography and 3.2 GPA at Universidad del Sagrado Corazón in San Juan, P.R and a Master of Fine Arts in Media Design at Full Sail University and 3.6 GPA.
Luis Hernandez Camilo – MFA – "Louie Alexander Cassanova"
Creative Director, Media Designer and Photographer























